Yesterday, I stressed the importance of a domain name as anchor of business communication online. Note that I speak of the domain, not necessarily a site. Following that note, I received some feedback that made me think. Several people told me they lost their domain or have been “forced” to change, often changing host. In short, the domain name they had not provided the hoped-for stability. By analyzing these problems, I found the same errors due to lack of information that some unscrupulous traders are abusing.

To avoid trouble, but simply to observe two simple rules that I will now explain. Remember that forewarned is forearmed.

Before discussing the rules, I’ll be back for a moment on this notion of stability. Of course we need a Twitter account, Flickr or Facebook. But I believe in a commercial approach, these sites “fashionable” are used to find prospects and new customers. The problem is that, precisely because they are “fashionable” these services are changing … and change frequently. I lost count of the accounts that I opened on essential services that have fallen into disuse after 2 or 3 years.
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